Every day, entire forests are cut down to make paper. Paper that’s senselessly used to print out documents all over the world: websites, emails, even entire reports instead of those few pages that are really needed and read. This happens in spite of the fact that it's easy to avoid printing by saving the document as a PDF. But PDFs are also printed out a lot in today's office culture. So to stop unnecessary printing and encourage a new awareness about the use of paper, we’ve developed a new, green file format: WWF. A format that can’t be printed out. A simple idea that saves trees. Join in. Decide for yourself which of your documents don’t need printing - and save them as .WWF
Press Conference Side Detail
2011
My Role: Art Direction
Agency: Jung von Matt