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Smashing a yacht on a giant champagne bottle? Count me in!

The crossmedia campaign for HAWESCO to seek revenge for champagne bottles consisted of multiple stages. The Warm-Up stage consisted of printed invitations to a revenge party at the harbour of Hamburg and various trailer videos. The Countdown stage featured a tweet counting display and the vote to crowd-source the naming of the yacht to be destroyed at the live event. At the Live stage, viewers could watch 4 live streams of the event cameras in one multiview player on the event webpage. 

The various elements come together nicely in the silent movie-themed typography and monochrome visuals on the website where an animated product history was also featuring HAWESCO’s finest drinks. 

And, of course, the party itself was a blast.